Product Discovery as UX Research

Come collab on strategies and case studies for engendering trust and producing rich insight through ethnographic research in corporate tech environments.

We'll have food and drinks available too.

Our presenter: Babz Jewell is a sociologist by training, and chicken-wrangler in practice. She's currently working with Verizon Connect's international Product Discovery team and serves as the organization's advocate for qualitative work across commercial lines of business.

Getting there: The Kabbage office is located at the address below. Don’t use the address that Google provides. That’s the mailing address, and it will take you to the wrong building.

730 Peachtree St NE Atlanta, GA 30308 (11th floor)

NOTE: There’s a “West Peachtree Street” and a "Peachtree Street.” They’re two different streets (which is confusing, of course). Make sure that you’re on Peachtree Street. Our building is directly on Peachtree between 3rd and 4th Streets.

Parking: The entrance to the deck is a down ramp directly to the left of the building on Peachtree. After you park, walk toward the elevator bank. You'll need to press the security call button to be buzzed into the elevator lobby. Then take the elevator to the 11th floor.

There is also street parking, and other garages nearby. Given the size of this event, we do not validate parking.

Marta: Take the Red or Gold Line to North Avenue Station. The North Avenue station is a block away from the building.

Sign in: After you exit the elevators on the 11th floor, please sign in at the front desk on 11th, and pick up your name tag.