In Pursuit of Context

Whether testing a concept or pursuing new product opportunities, an understanding of user context can ensure we create solutions with relevance and value. Context can also be elusive - our users are not always easily accessible, timelines can make fieldwork challenging, and real life scenarios can be complicated to capture.

In this Meetup, we will look at different approaches to understanding context even when it’s hard to come by. Come prepared to chat! The session will be interactive with breakouts discussing examples and collectively generating strategies for integrating user context in our work.

Our Presenter: Helen King is the research and strategy principal at Everyday Industries, a digital product design consultancy based in Atlanta.