Quick and Cheap Recruiting: How to Find the Right Participants

Not all users can provide insight into all research questions. Some questions can be answered by researching anyone (Do people see this button?). Other questions require access to participants who fit very specific behavioral and client profiles (At what points in their workflow do Brain Surgeons access the scan tool and does the tool provide the right data to move to the next step?). So how do you find the right participants for your research?

In this talk, Eddie James, Senior UX Researcher at Manheim, will walk through how he quickly (and sometimes painfully) recruits for UX research on a VERY limited budget and reveals what he’s learned from creating a user database and ongoing recruiting program from scratch.

About Eddie

Eddie James has had many UX roles over the years. He was a webmaster in the 90s, an information architect and interaction designer in the dotcom bubble years, and a UX designer in the mid to late 2000s. He’s been a UX Researcher since 2008. Eddie has lead research at Comcast, Vanguard, and currently, Cox Automotive/Manheim. For 7 years he ran his own UX Research consultancy specializing in self-service kiosks and ATMs.